Company profile : MAIIA

Identity card

Name : Maiia

Affiliation: Cegedim Group (sales of 500 million euros)

Sector: Telemedicine.

Activity/Service: B2B2P

Number of employees: 150-200

Number of teleconsultations carried out in April: 450,000

Number of healthcare professionals equipped with diaries: 100,000

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In the wake of the unprecedented COVID epidemic we've been experiencing, we went to meet Maiia, a company specializing in telemedicine. In conversation with Arnaud BillyCEO, we took a closer look at the company's resource management and the impressive growth it has experienced in just a few months.

WEEM - Could you tell us a little about Maiia?

Arnaud Billy - To introduce you to Maiia, we need to take a step back in time. Before anything else, and to understand the galaxy in which we transit, you need to know that we are part of an IT and technology group applied to the healthcare world: Cegedim. In 2018, we created Docavenue, a fully-fledged entity offering online appointment booking as well as a teleconsultation offering. In February 2019, Docavenue acquired a rival platform: RDV médicaux, and then expanded its offering to include in-office teleconsultation. The following year, Docavenue becomes Maiia.

W - What makes Maiia different?

A.B - Independently of the solutions integrated into Maiia, such as immediate teleconsultation, which we are the only ones to offer, Maiia's vocation is to become a digital healthcare assistance system that will continue to evolve to make life easier for healthcare professionals. In particular, thanks to Cegedim, we are already supporting nearly 100,000 healthcare professionals in France. What's more, we position ourselves as a healthcare company, with a strong focus on supporting the most vulnerable patients. That's why we currently equip 1,600 pharmacies with Maiia, as well as nurses.

W - And in terms of operations, do you address patients or healthcare professionals?

A.B - Our mission is to help healthcare professionals improve their patients' care. So it's only logical that we should make it our priority to engage them in this process with us. We provide them with digital and human resources, with real training in this new technology, without imposing both teleconsultation and appointment management software on them.

W - Speaking of recruitment, how do you manage your resources?

A.B - In addition to our recruitment team, which can do the sourcing itself, we often work with recruitment agencies on senior profiles or management positions. As for freelancers, we only have them for IT development. With the rebranding and launch of Maiia, we have surrounded ourselves with experts.

W - And during COVID, how did you manage your hyper-growth?

A.B - We went from 12,000 teleconsultations in February to 450,000 teleconsultations in April. 150 people were not enough to meet demand. As part of a large group, we were fortunate to be able to call on the human resources of certain Cegedim entities. We went from 150 to 1,000 employees in just a few weeks, to make up for the lack of resources, particularly in IT, and to install the new doctors, nearly 70% of whom tried their hand at teleconsultation in March and April alone. We had to integrate and train these new recruits, while continuing to respond to incoming requests. It's been a very intense, challenging but exciting period.

W - A post-COVID challenge?

A.B - For me, it's really about administrative management. Although we haven't completely given up on it, we still have a lot of paperwork to collect and check (CRM, contracts, administrative documents, etc.).

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