Mergers & Acquisitions : Why Cultural Audit is the Key to Success
The article highlights the importance of cultural auditing in mergers and acquisitions (M&A), often overlooked despite its crucial impact on transaction success. It explains how the assessment of corporate cultures since the 1980s has evolved, becoming a determining factor in avoiding costly failures, as illustrated by the Wells Fargo-Crocker National Bank merger. Successful examples, such as Disney's acquisition of Pixar, demonstrate the effectiveness of well-managed cultural integration. In conclusion, the article recommends early audits and regular monitoring to ensure cultural alignment and the long-term success of mergers.
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