WEEM experience: Developing a strategic plan for a major retailer

Summary

For 4 months, Florian worked with the finance department of a major retailer to draw up a strategic financial plan.

The talent mobilized by WEEM

Florian is a freelance talent specialized in Finance, he is also the co-founder of a Tech start-up. He studied corporate finance at EM Lyon. Before becoming an independent consultant, Florian worked for BNP Parisbas, Axa Private Equity and then became a consultant at EY. Florian is proactive and persevering.

Background & Objectives

Setting the financial course

The construction of the financial trajectory over the next 3 years required us to take into account the specific market conditions in all the countries where the Group operates (inflation, growth, consumption patterns, etc.).

Identify growth drivers and preserve margins

- Develop organic/local products on the one hand, and reinforce mass purchasing on the other
- Determine the mix between major brands and own-brands
- Launch new distribution models (online, discount, etc.)
- Anticipate and calibrate pricing/promotion policies according to markets.

Methodological approach

Each country proposed a financial trajectory specific to the characteristics of its market. Florian was in daily contact with the country finance departments to ensure that local ambitions were in line with Group objectives.

‍