Sector:
Services
Expertise:
Marketing
Typology :
Management consulting
Direction:
Marketing Department
2 consultants
-
15 days
Study of the marketplace's digital acquisition strategy for the French leader in digital services.
Client
E-Commerce department of a French leader in digital services
talent selected by WEEM
Célia and Sylvain, both experts in client and marketplaces.
mission
Structuring the Marketplace's short-term digital activation strategy and preparing for large-scale deployment
Activities and deliverables
- Workshops to understand the challenges and objectives of the Marketplace
- Identifying the prerequisites for successful deployment of the plan
- Team training on effective media/digital marketing techniques specific to Marketplaces + sharing of benchmark elements
- Medium-term recommendations (Product Marketplace, Acquisition, Conversion, Loyalty, Organization)
