Sector:
Distribution
Expertise:
Marketing
Typology :
Contribution of expertise
Direction:
Marketing & Digital Department
1 consultant
-
3 months
Strategic e-commerce roadmap for an international retail group
Client
Marketing & e-commerce manager for an international retailer
talent selected by WEEM
Maud, 20 years' experience in digital / e-commerce project management
Good knowledge of the distribution sector.
Proactive, analytical and rigorous
mission
Support the Marketing & E-commerce Department in the creation of a marketplace for professional customers (local craftsmen, grocery stores, local canteens, associations, etc.).
Activities and deliverables
- Identification and formalization of professional customer paths and business cases
- Expressing your needs
- Drawing up the digital roadmap/B2B marketplace project
- Project framing with internal teams (IT and e-commerce)
- Preparation of project deployment phases
