Sector:
Consumer
Expertise:
Marketing
Typology :
Interim management
Direction:
Marketing Department
1 consultant
-
2 months
Review of the international Social Intelligence & Social Listening strategy for a world leader in cosmetics
Client
Marketing department of a world leader in cosmetics
talent selected by WEEM
Karine, 20 years' experience in the marketing and communications departments of major groups, particularly in social intelligence and social listening.
Good listener, communicator, results-oriented.
mission
Review the World's strategy, technologies and organization in terms of Social Listening / Social Intelligence
Activities and deliverables
- Assessment of the company's resources and technologies used for social listening: interviews with Group and local marketing teams.
- Study of current social listening practices
- Identification of priorities by country, region, division and at corporate level.
- Recommendations for the future of social listening, taking into account existing practices, constraints and new data sources such as TikTok, Discord and gaming apps.
