Sector:
Services
Expertise:
Digital & IT
Typology :
Interim management
Direction:
Marketing Department
1 consultant
-
1 year
Managing digital projects for a French leader in digital services and e-commerce
Client
E-Commerce department of a French leader in digital services
talent selected by WEEM
Marilyne, dual expertise as a coach and consultant, +20 years' experience in digital project management and BtoB marketing
mission
Structure and manage a portfolio of digital projects focused on quality and the client omnichannel digital experience.
Activities and deliverables
Marketing Department - Consolidation of project portfolio reporting
- Monitoring and checking project progress (quality/cost/time) and compliance with specifications
- Leading cross-functional steering bodies and coordinating players
- Communication to provide visibility on project progress
- Project risk mapping and management (qualitative, budgetary, contractual and scheduling)
- Drawing up recommendations, solutions and improvement scenarios to put customer journeys back at the center of our thinking.
- Support for organizational or human situations
- Monitoring and optimizing portfolio budget allocation
- Change management support
- Definition of training programs (specifications, pedagogical engineering)
- Participate in project team recruitment
- Monitor technology and benchmark the French market and foreign trends
- Participate in setting up user tests
