Sector:
Luxury
Expertise:
Digital & IT
Typology :
Interim management
Direction:
Digital Management
3 consultants
-
12 months
Managing several multi-country e-Commerce task forces for a luxury goods group
Client
E-Business Development Manager for a major luxury goods group
talent selected by WEEM
Esther, Yann and Noël, three consultants with experience in consulting firms and digital marketing, able to implement best practices and pass them on to their teams.
mission
Standardize and disseminate best e-commerce practices for all luxury brands in the Group's portfolio
Activities and deliverables
- Support for the global direct and indirect e-commerce director in structuring and leading key inter-brand projects and sharing best practices (delivery, e-commerce specific to local market expansion, Gifting, etc.).
- Identification of internal and external best practices
-Leading workshops with various brands and functional group experts
- Drafting guidelines and playbooks
-Sharing with brands and market players
