Sector:
Transport & Logistics
Expertise:
Marketing
Typology :
Interim management
Direction:
Marketing Department
2 consultants
-
6 months
Optimization of the marketing levers and the organization of the International Marketing Department of a unicorn in the Mobility sector
Client
Marketing Department of an international Mobility player
talent selected by WEEM
Cyrielle, a graduate of HEC, with 7 years' experience in strategy consulting at Bain and 5 years in start-ups.
Analytical and a good listener.
Elodie, an HEC graduate with 14 years' experience in startup marketing management.
We selected her for her dynamism and analytical skills.
mission
Position the marketing function as a strategic sparring partner for senior management, and support B2C and B2B marketing teams in optimizing their ROI by improving their marketing levers.
Activities and deliverables
- Audit of existing marketing levers (performance benchmark, keep/start/stop summary), particularly digital marketing levers and BtoB partnerships
- Identification of options/use cases and quantification/qualification of impacts
- Selection of optimization scenarios (annual marketing plan, process changes)
- Formalization of marketing plan and annual budget
- Preparation for implementation by country (OKRs, marketing plans, workshops)
- Review of Marketing Division organization in light of new priorities
