Sector:
Banking & Insurance
Expertise:
Marketing
Typology :
Strategy consulting
Direction:
Marketing Department
1 consultant
-
4 months
Formalization of the Up Sell / Cross Sell strategy for a mutual player
Client
Marketing Department of a major mutual group
talent selected by WEEM
Emilie, an organizational consultant with 25 years' experience, including 6 years with Cap Gemini Consulting and 6 as Marketing Director, has a contagious enthusiasm for insurance.
mission
Support in framing and leading the development of the up sell and cross sell strategy, a major growth and retention challenge: diagnosis, definition of a detailed action plan and operational implementation.
Activities and deliverables
- Qualitative and quantitative diagnosis of all levers for general management and operational departments
- Structuring the steering and decision-making system
- Support for deployment of the operational action plan
Results :
- Diagnosis carried out over a very short period, in view of the alignment issues at stake
- A high level of stakeholder involvement over time in a context of misalignment at the start of the project
- A very extensive diagnosis identified a very large number of potential actions, combined with a strong operational pragmatism that enabled the prioritization and definition of a very concrete and pragmatic action plan.
