Sector:
Food industry
Expertise:
Marketing
Typology :
Coaching
Direction:
Marketing Department
1 consultant
-
15 days
Animation of a strategic seminar for the Marketing Department for an agri-food group
Client
Marketing department of a leading French dairy products group
talent selected by WEEM
Edouard, 16 years' professional experience as a strategy consultant, executive coach and seminar leader.
Dynamic, creative and adaptable.
mission
Leading a seminar on one of the Group's brands, with the aim of identifying its growth drivers and how to help it gain growth points over its competitors.
Activities and deliverables
- Preparatory interviews with some team members
- Framing and preparation of the seminar with the client
- Seminar facilitation to encourage collective intelligence and creativity
- Delivery of a deliverable summarizing the various growth areas identified during the worskhop.
